Gone are the days when the gifts, toys and housewares (GTH) industry lagged behind other industry earners. The GTH industry is a potent tool for the province’s economic development especially in generating foreign exchange and employment.
The gifts, toys and housewares industry’s advantage lies in the inherent creativity of its craftsmen, the availability of a wide range of indigenous raw materials which environment-friendly and ready access to a highly skilled, highly trainable and professional work force, aggressive and highly competent entrepreneurs, a very advanced infrastructure compared to other regions in the country.
Given all those advantages, Cebu is committed to become a top supplier of gifts, toys and housewares items in the world market. Cebu’s GTH envisions itself as one of the fastest growing pillars of the province’s consumer-manufactured goods sector. The industry aims to capture the medium and high-end niche of the world market by maintaining its design superiority and enhancing product quality and competitiveness.
Recognizing the emerging consciousness of consumers worldwide who had become more discriminating, Cebu’s GTH industry is confident that the inherent creativity and high degree of craftsmanship of its workers would strengthen its hold in the world market.
