LoCaL roOts , GloBaL reAcH "
The GTH Sector supplies high quality, design-oriented, decorative and functional items for the export market. The appeal of these products stemmed from the originality of design and imaginative use of indigenous materials.
The manufacture of gifts, toys and houseware has been long synonymous with the humble beginnings of the handicraft industry in the Philippines.
Although several backyard manufacturers were noted decades ago, the industry seemed to have been doing well on its own. The inevitable came when GTH products obtained recognition from both local and international markets for their innovation, ingenuity and quality. As exports rose in the early nineties, the need to band individual manufacturers together in order to sustain the collective gains of the industry was felt.
Encouraged by an impressive export sales increase of 32.93 percent on 1990, 30 small exporters assisted by the Provincial Office of the Department of Trade and Industry formally organized Cebu-Gifts, Toys and Housewares manufactures and Exporters Assn., Inc. (CEBU-GTH).
